additional

SOLUTIONS

Paid Media and Lead Generation

Lead Generation: Everything You Need to Attract Customers and Convert Them.

GOOGLE ADS

Be there when your customers are looking for you. We manage your search, display, and shopping campaigns—one of the most profitable channels for a lead generation strategy.

META ADS

Facebook and Instagram to reach people who don’t know you yet but should. We design and optimize outreach, conversion, and retargeting campaigns as part of our lead generation service.

LINKEDIN ADS

The ultimate B2B channel. Campaigns targeted at specific professional profiles to generate high-quality leads in industries where purchasing decisions aren’t made on a whim. For B2B businesses, LinkedIn Ads is a key component of any lead generation strategy because it reaches the actual decision-makers directly.

A good campaign needs a good landing page. We design clear, conversion-focused landing pages to maximize your lead generation results.

COLLECTION FUNNELS

From click to customer. We design the entire journey: ad, landing page, form, automation, and follow-up—the heart of our lead generation service.

ANALYTICS AND OPTIMIZATION

Without data, there are no decisions. We measure every campaign, identify what works, and continuously make adjustments to improve the cost per lead—the key to any effective lead generation strategy.

EMAIL MARKETING

The digital marketing channel with the best return on investment. We design email campaigns that don’t end up in the spam folder—with relevant content, precise segmentation, and automation to communicate at just the right time.

AUTOMATION SYSTEMS

Your business keeps working while you sleep. We connect your tools, set up automated workflows, and design communication sequences to nurture leads, recover abandoned carts, and build customer loyalty—all without any manual effort.

CREATIVE WORK

A good ad starts with a good creative. We design the copy, images, videos, and creative formats for your campaigns so they grab attention, convey your message, and drive conversions—all in line with your brand identity.

AI

AI doesn't replace creativity. It enhances it.

At Addicional, we integrate artificial intelligence into all areas of our work—strategy, content, design, SEO, audiovisual, and advertising. Not as a substitute for creative judgment, but as an extra layer that allows us to work faster, with more data, and with better results for each client. A communications and branding agency in Barcelona that uses AI to do more, do it better, and do it with passion.

Every euro you spend on advertising should bring you a return. We make sure that's the case.

Paid media and lead generation agency in Barcelona for SMEs and small businesses. Google Ads, Meta Ads, and LinkedIn Ads managed with a strategic approach, continuous optimization, and a focus on real results. Since 2015, turning investment into customers.

+10

Years of helping brands like yours grow

We optimize your online presence with excellent communication, web design, and audiovisual solutions, including custom programming, consulting, and maintenance.

We work with companies, brands, and institutions.

Request your free consultation

Send us a form or schedule a video call directly with our team, and we’ll get in touch within the next 24 hours:

” data-widget_type=”form.default”>

24h

Answer

100%

Confidential

Without

Commitment

We're here to answer your questions

We design and manage campaigns on Google Ads, Meta Ads, and LinkedIn Ads, along with landing pages and automated funnels, to convert traffic into real leads. Our entire lead generation service is measured and optimized weekly based on results.

Paid media is advertising that generates qualified traffic; lead generation is the entire process of converting that traffic into real leads who are ready to buy. We combine both so that every euro invested in advertising translates into results.

It depends on the channel, but in most lead generation campaigns, we start seeing the first qualified leads within the first few weeks, while we continue to optimize the cost per lead on a month-to-month basis.

It's not essential. If you don't have a landing page or automations, we'll design them as part of your lead generation strategy, so that the entire funnel works seamlessly from the first click to the close.

We measure each campaign using key metrics such as cost per lead, conversion rate, and return on investment. This ongoing monitoring is what allows us to continuously improve your lead generation results.

additional

360° MARKETING OUTSOURCING

Your in-house marketing department. Everything your brand needs, all in one team.

COMMUNICATION

Social media strategy and management for brands that want to communicate thoughtfully, not just post for the sake of posting.

PAID MEDIA AND LEAD GENERATION

Results-driven campaigns on Google, Meta, and LinkedIn. Turn your investment into real customers.

SEO AND GEO POSITIONING

Visibility on Google and new AI search engines. So people can find you today and tomorrow.

WEB DEVELOPMENT AND E-COMMERCE

Fast, clear, and conversion-focused websites and online stores. Design, development, and hosting included.

Branding

Visual identity, naming, and tone of voice. To help your business become a memorable brand.

AUDIOVISUAL

Scriptwriting, production, and video editing. From concept to final product, with no middlemen.

additional

360° MARKETING OUTSOURCING

Your in-house marketing department. Everything your brand needs, all in one team.

COMMUNICATION

Social media strategy and management for brands that want to communicate thoughtfully, not just post for the sake of posting.

PAID MEDIA AND LEAD GENERATION

Results-driven campaigns on Google, Meta, and LinkedIn. Turn your investment into real customers.

SEO AND GEO POSITIONING

Visibility on Google and new AI search engines. So people can find you today and tomorrow.

WEB DEVELOPMENT AND E-COMMERCE

Fast, clear, and conversion-focused websites and online stores. Design, development, and hosting included.

Branding

Visual identity, naming, and tone of voice. To help your business become a memorable brand.

AUDIOVISUAL

Scriptwriting, production, and video editing. From concept to final product, with no middlemen.

ES