Lead Generation: Everything You Need to Attract Customers and Convert Them.
GOOGLE ADS
Be there when your customers are looking for you. We manage your search, display, and shopping campaigns—one of the most profitable channels for a lead generation strategy.
META ADS
Facebook and Instagram to reach people who don’t know you yet but should. We design and optimize outreach, conversion, and retargeting campaigns as part of our lead generation service.
LINKEDIN ADS
The ultimate B2B channel. Campaigns targeted at specific professional profiles to generate high-quality leads in industries where purchasing decisions aren’t made on a whim. For B2B businesses, LinkedIn Ads is a key component of any lead generation strategy because it reaches the actual decision-makers directly.
A good campaign needs a good landing page. We design clear, conversion-focused landing pages to maximize your lead generation results.
COLLECTION FUNNELS
From click to customer. We design the entire journey: ad, landing page, form, automation, and follow-up—the heart of our lead generation service.
ANALYTICS AND OPTIMIZATION
Without data, there are no decisions. We measure every campaign, identify what works, and continuously make adjustments to improve the cost per lead—the key to any effective lead generation strategy.
EMAIL MARKETING
AUTOMATION SYSTEMS
CREATIVE WORK
AI
AI doesn't replace creativity. It enhances it.
At Addicional, we integrate artificial intelligence into all areas of our work—strategy, content, design, SEO, audiovisual, and advertising. Not as a substitute for creative judgment, but as an extra layer that allows us to work faster, with more data, and with better results for each client. A communications and branding agency in Barcelona that uses AI to do more, do it better, and do it with passion.
Every euro you spend on advertising should bring you a return. We make sure that's the case.
Paid media and lead generation agency in Barcelona for SMEs and small businesses. Google Ads, Meta Ads, and LinkedIn Ads managed with a strategic approach, continuous optimization, and a focus on real results. Since 2015, turning investment into customers.
Check out some of our projects
+10
Years of helping brands like yours grow
We optimize your online presence with excellent communication, web design, and audiovisual solutions, including custom programming, consulting, and maintenance.
We work with companies, brands, and institutions.
































































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We're here to answer your questions
We design and manage campaigns on Google Ads, Meta Ads, and LinkedIn Ads, along with landing pages and automated funnels, to convert traffic into real leads. Our entire lead generation service is measured and optimized weekly based on results.
Paid media is advertising that generates qualified traffic; lead generation is the entire process of converting that traffic into real leads who are ready to buy. We combine both so that every euro invested in advertising translates into results.
It depends on the channel, but in most lead generation campaigns, we start seeing the first qualified leads within the first few weeks, while we continue to optimize the cost per lead on a month-to-month basis.
It's not essential. If you don't have a landing page or automations, we'll design them as part of your lead generation strategy, so that the entire funnel works seamlessly from the first click to the close.
We measure each campaign using key metrics such as cost per lead, conversion rate, and return on investment. This ongoing monitoring is what allows us to continuously improve your lead generation results.



