Marketing Outsourcing: Your External Department. Everything Your Brand Needs, All in One Team.
DIGITAL STRATEGY
Before you publish anything, you need to know what you want to achieve and how. We define your digital strategy from the ground up—goals, channels, messages, and timeline—which forms the foundation of any well-planned outsourced marketing project.
CORPORATE COMMUNICATIONS
The way your brand speaks says it all. We define your tone of voice, your key messages, and your corporate narrative so that every touchpoint conveys the same message consistently, just as in any well-integrated outsourced marketing model.
PAID MEDIA CAMPAIGNS
Google, Meta, LinkedIn — paid advertising works when it’s well planned. We design and optimize campaigns as part of an outsourced marketing service, with transparent reporting and measurable results.
LEAD GENERATION
From stranger to potential customer. We design lead generation funnels that attract the right audience, qualify them, and convert them, scaling results through outsourced marketing services without expanding your internal team.
SEO + GEO OPTIMIZATION
Just being on Google isn’t enough anymore—you also need to be on ChatGPT, Perplexity, and the new AI search engines. We optimize your presence for both traditional SEO and generative search, a key pillar of our marketing outsourcing services.
WEB DEVELOPMENT
Your website is your best salesperson. We design and develop fast, clear, and conversion-focused websites, with SEO built in from day one as part of your outsourced marketing.
Selling online requires more than just a pretty storefront. We set up and optimize your e-commerce site so it’s easy to use, easy to find, and easy to shop. From the catalog structure to the product page and the checkout process.
BRANDING
AUDIOVISUAL
AI
AI doesn't replace creativity. It enhances it.
At Addicional, we integrate artificial intelligence into all areas of our work—strategy, content, design, SEO, audiovisual, and advertising. Not as a substitute for creative judgment, but as an extra layer that allows us to work faster, with more data, and with better results for each client. A communications and branding agency in Barcelona that uses AI to do more, do it better, and do it with passion.
The marketing you need to grow, without having to hire an in-house team. We'll take care of that for you.
A 360° marketing agency in Barcelona for SMEs and small businesses. Strategy, communication, advertising, SEO, web development, and branding—all handled by a single, coordinated, results-driven team. Since 2015, we’ve been growing brands with attitude.
+10
Years of helping brands like yours grow
We optimize your online presence with excellent communication, web design, and audiovisual solutions, including custom programming, consulting, and maintenance.
We work with companies, brands, and institutions.
Request your free consultation
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We're here to answer your questions
Marketing outsourcing involves outsourcing your marketing department to a specialized team that integrates into your business as if it were part of your in-house team. We handle the strategy, execution, and follow-up for each initiative, coordinating communications, SEO, advertising, and content so that all you have to do is see the results.
Our marketing outsourcing services cover digital strategy, corporate communications, paid media campaigns, lead generation, SEO and GEO positioning, web development, and branding. We tailor the mix of services to your business’s actual needs, so you don’t have to coordinate with multiple different vendors.
No. The whole point of marketing outsourcing is that you don’t need to set up your own department. We provide strategists, designers, copywriters, and specialists in advertising and SEO, and we work as an extension of your company, with the same level of commitment as an in-house team would have.