A brand isn't just a logo. It's what people feel when they see you. That's how our branding agency works.
NAMING
It all starts with a name. As a branding agency, we help you find the right name for your brand—one that’s memorable, available, and aligned with what you want to convey.
VISUAL IDENTITY
Logo, color palette, typography, iconography, and a complete visual system. As a branding agency, we design an identity that reflects who you are and sets you apart from your competition.
TONE OF VOICE
The way you speak is part of your brand. As a branding agency, we define your verbal personality so that your communication is recognizable across all channels.
BRAND MANUAL
An identity without a manual is an identity without control. We document branding decisions in a clear guide to ensure they are always applied consistently.
GRAPHIC DESIGN
The Brand in Action. We apply your brand identity to all the materials you need—presentations, catalogs, posters, business cards, and packaging.
PACKAGING
Packaging is part of the product experience. Our branding agency designs packaging that communicates your brand’s values and makes opening your product a memorable experience.
BRAND STRATEGY
BRAND PHOTOGRAPHY
AI
AI doesn't replace creativity. It enhances it.
At Addicional, we integrate artificial intelligence into all areas of our work—strategy, content, design, SEO, audiovisual, and advertising. Not as a substitute for creative judgment, but as an extra layer that allows us to work faster, with more data, and with better results for each client. A communications and branding agency in Barcelona that uses AI to do more, do it better, and do it with passion.
Your business already exists. Now it's time to turn it into a brand that people will remember.
Branding agency in Barcelona for SMEs and small businesses. Visual identity, naming, tone of voice, and brand guidelines—everything you need to give your business its own unique character and ensure consistent communication. Since 2015, building brands with attitude.
Check out some of our projects
+10
Years of helping brands like yours grow
We optimize your online presence with excellent communication, web design, and audiovisual solutions, including custom programming, consulting, and maintenance.
We work with companies, brands, and institutions.
































































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We're here to answer your questions
As a branding agency, we handle naming, visual identity, tone of voice, and the brand guidelines, as well as their application in graphic materials and packaging. We cover everything needed to build a cohesive brand from start to finish.
It depends on the scope, but a full-scale agency branding project—from naming to the brand guide—typically takes between 4 and 8 weeks, with interim deliverables so you can review and approve each phase as it’s completed.
That's not necessary. Our branding agency works with both brands that already have a logo and want to evolve their identity, and projects that are starting completely from scratch.
Yes. As a branding agency, we apply your brand identity to presentations, catalogs, packaging, social media, and any other medium your business may need, always maintaining the same visual consistency.
A logo is just a visual element; a branding agency's strategy defines the positioning, tone of voice, and overall experience your business conveys—far beyond just the design.



