Catalonia Hotels & Resorts

Family hotel chain founded in Barcelona in 1982. It currently has more than 70 establishments located in Spain, Europe, the Dominican Republic and Mexico.

Due to the health crisis caused by Covid-19, Catalonia Hotels & Resorts made all its facilities available to the authorities, turning some of its hotels into hospitals.

Addicional led the communication and PR campaign of the solidarity action carried out by the chain in its medicalized hotels in Barcelona during the Sant Jordi Day.

Press office

To make visible a CSR action carried out in medicalized hotels, we held a press call aimed at national and local television and news agencies. In addition, we write and distribute a subsequent press release among general, digital and specialized media in the tourism sector. Managing one-to-one interviews with chain spokespersons.

Social Media

During phase 0 of the pandemic, we generated specific audiovisual content to communicate the different actions of corporate social responsibility in the different social profiles of the chain. We design conventional publications, messages in storie format and stimulate a contest among the more than 75.5k followers that the company accumulates on Instagram.

Consultancy

We carried out a study of the communicative situation of the moment of crisis caused by Covid-19 and established criteria for action aimed at boosting the relationship with the media and interaction with users of social networks.

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